CONTEXT
Totti has to represent a radical shift in coffee experience. Because from now on, coffee
will be much more than just a sip from a cup; it is about unleashing a sensorial symphony
around the consumer. A modern ritual to make all the senses vibrate.
IDEA
We launched "SENSORIALISM", a creative platform with this manifesto behind:
"Coffee is not just a physical act, it's a performance which triggers a multi-sensory experience,
an explosion of aroma, color, and sound, feel-able hues beyond the visual spectrum.
Sounds expressed as images, warm touches expressed as aromas, taste expressed an inspiration.
It's time to reconsider know about coffee, because Sensorialism means tastes that incites synesthetic
coffee experiences. A world collection of coffee emotions. A modern art of taste. A symphony o tastes. Coffee bliss
EXECUTIONS
A series of five flamboyant visuals for all human senses.
Totti Senses - Smell
Totti Senses - Taste
Totti Senses - Hearing
Totti Senses - Sight
Totti Senses - Touch
